Piero Quintiliana, the designer who invented the reality
Piero Quintiliana, class 1977, He began his career working as goldsmiths and following on metal workshop. He moved to Rome and enrolled at ISIA (Higher Institute for Artistic Industries). During his industrial design studies began its first important contributions that allowed him to design products for brands such as Addex design, Bontempi, Tim, Telecom Italy.
Between these, “Chamomile”, a digital alarm clock for children produced by Oregon Scientific, He was in the prestigious Premio Compasso d'Oro ADI. The study of Quintiliani, Pq design, He is working for major companies operating in various sectors such as furniture, Beauty and the electromedical sector. Besides being a designer and art director also she teaches at the Italian Institute of Design in Perugia and the University of Rome. Pq design is an open space in the center of Rome, where knowledge and multidisciplinary expertise merge. A versatile venue that hosts activities complementary to the design and development of products such as marketing, graphic design, communication, construction of prototypes, e photography.
An environment that is visibly consistent with the thinking of the founder: “My job is the need to reinvent the world, to improve it, make it more comfortable and more attractive. And 'essential to have the curiosity and desire to understand the world around us. The designer is like a journalist – explains Piero – always ready to capture all the changes and to understand the evolution of taste, so to express something concrete accordingly. Those who are in this field must have 'anthropological sensitivity’ and the ability to observe the company: grasp the cultural changes also it means adopting a perspective that is always different. The changes always require a new way of doing things and the design does just that: “every time reinventing the rules to materialize what was not there before”. Constant attention, then, to get creative process and obtain results. “The objects are vehicles of information: visual, tactile and cultural. I'm interested in the quality of this message and its perception, in addition to the technical aspect. I think my creations ignoring conventions and rules. A product is truly original when it does not comply. In general I try to disengage from the mode codes that pass so as to design objects that will last over time; objects with a sense and a recognition that never expire”.