Feel food – Food on the move

Sapienza Design x Sparkling 2011

Text by Paolo D'Arrigo

The Faculty of Industrial Design at the University “Wisdom” From Rome, founded by Tonino Paris in 1994, It is now a structured educational reality that supports teaching with research and experimentation. As well as three graduate programs – including two three-year and a masterful – the university offers an area for workshops – Factory Sapienza Design – that wants to offer new concepts and artifacts to cope with the demands of the economic scenario, productive and modern sociological. In line with this approach are the results of interdisciplinary activities, developed by the Atelier of Product Design 3 e Visual e Graphic Design 3 the Industrial Design course, on the theme of “Street Food”.

The teaching staff, composed by Paolo D'Arrigo, Francesco Paretti, Mauro Del Santo, Piero Quintiliana, Emanuele Hats, Tommaso Empler, Federico Mancini e Flavia Garzia – He led a group of 150 students in exploring the world of street food, developing 50 projects of new media for the food, each of which eco-friendly.

students: Renato Gold, Federica Botrugno, Fabrizio de Paolis, Teresa Falanga

Babek It belongs to a new generation of food design and in particular finger food. Its name comes from the word shish kebab in turkish means precisely skewer or meat on the spit. You can find it in two versions: classic and "luxury". Both allow you to dial a skewer to their taste and liking, thereby giving consumers the opportunity to enjoy a meal in a practical and fast. The two versions, made of beech wood with a comfortable built-in napkin, They differ not only to the material thickness that varies from 2 a 3 mm but also to the type of use to which it is. The classic version, disposable, It has been designed with the desire to eliminate any waste of material and to maximize the realization of the product. By exploiting the technology of production of the die-cutting, each skewer is equipped with a built-in element in the lower part of the usable block as food; while the "luxury", more important because 3mm thick, It is produced with the laser cutting and therefore can be reused. Babek can be found in supermarkets in packs of 12 accessory included with hook or pack 50 for the classic version. Otherwise you can order directly from the manufacturer with the ability to customize it with your own logo or mark in the case of business or with your initials if it is a special occasion such as a birthday, a wedding or a cocktail party, , since the handle has a space specially prepared for this. Its simplicity and at the same time elegance make, therefore, a product suitable for every occasion.


students: Valeria White, Hysen Drogu, Lorenzo Commare

Rip and roll: we assumed to combine a take away innovative packaging, with an Albanian food (If = panino), creating a logo from the oriental taste, It regained the food source; creating a garment product, elegant and minimalist, that included the label and coating texture; working on the promotion of the product (posters and postcards), using patterns and optical solutions and finally experiencing an urban signage solution (tapes).


students: Antonio Marinelli, Aurora Ruffini, John Venditti, Michael Visconti

appetite divine It born from the desire to create an object for the appetizer that recalls the Roman tradition, both in form and in the flavors, with the ability to consume even comfortably strolling. From here three keywords: TRADITION, ELEGANCE AND COMFORT '.
It takes inspiration from the typical wine flask and consists of two elements that fit together: the upper part, up side down, resembles the shape of the cup and holds the wine, the lower part is divided into two cavities which contain the nibbles. The limited quantity are designed for a single person, to try to maintain minimum size and maximum comfort. Divine appetite is thought for a take-away use, so easy to consume even in the street and without any need of support. E 'enough to separate the cup from the base and remove the aluminum foil to drink wine and then you can catch him in the middle hole of the bottom to eat snacks, with the help of the fork placed in the same hole. And 'it made entirely of Biograde, a compostable and biodegradable plastics, and thus it can be easily disposed of in an environmentally. The processing techniques for the realization of divine Appetite are injection molding and the blow molding, used respectively for the lower part and the upper object, and heat sealing the plastic wrap that keeps intact the quality of food and wine. Through its elegant and slightly provocative look, This project aims to be the meeting point between tradition and innovation; Addressing a dynamic and diverse audience that does not want to miss the pleasure divine Appetite gives a new dignity to fiercely popular gourmet products without sacrificing the refinement and good taste.

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